Operator & Trade Marketeer

Unilever is currently hiring for Operator and Trade Marketer Function Unilever Food Solutions Marketing Reports to Marketing Lead Scope Local Location JHB / Durban Terms & Conditions Full time About Unilever With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. Category/Function Introduction Unilever Food Solutions is the dedicated Foodservice (B2B) part of the Unilever Nutrition business. It’s valued at approximately €2.5bn+ and leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries. We are at the heart of carving out brand and culinary experiences out-of-home with iconic brands like Hellmann’s, Robertsons, Knorr Professional, Fine Foods and Cart D’Or. Unilever Food Solutions is a business created by Chefs for Chefs, and is committed to providing innovative and high-quality professional food ingredients and value‑added services like menu trend inspiration, recipe ideation, and culinary training. If you thrive on challenge and want to be part of a progressive, ambitious and fast‑paced team which embraces the “Digital First” (digital transformation to fuel growth through data driven and technology enabled Go‑to‑Market (GtM) capabilities) mindset to get closer to our customers, leverage insights, and are eager to stay on top of a fast‑evolving market needs, then this is the role for you Our ambition is to reach to 3 million+ operators by 2025 via an online & off‑line contact strategy. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / Webshop, segmented & personalized campaigns and UFS apps. The new roles of marketing & Customer Development teams are more integrated in the digital ecosystem and are vital for a great operator & customer experience. Job Purpose Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you have a passion for people and solving problems, then this role is just for you Responsibilities Trade partner support: oversee execution and full‑year strategy and support for our e‑Comm business, buying groups, redistributors, and a majority of our Tier 1‑2 distributors. Use an analytical, creative, strategic mindset to uncover unseen opportunities. Digital content: maintain and update written content, images, specs, allergens & nutritional information for our entire portfolio. Work with trade partners to meet their content needs and troubleshoot with internal technical teams. Top product and innovation support & readiness: create trade support materials such as Selling Guides, trainings, assist with trade‑show and other event execution, and develop assets for Marketing programs. Operator support: attract operators by creating and delivering valuable content and experiences tailored to them, and build connections that solve their problems. Generating insights: gather market data and insights to improve operator end‑to‑end experience and act on learnings to drive growth strategies aligned with business goals. Lead marketing initiatives for our core target audience and operator groups. Drive business objectives and execute plans in digital, trade, and with operators. Deliver KPIs including conversion rate, digital engagement, reach, penetration, NIV and turnover. Track KPI’s/OKR’s, consolidate learning, and take corrective measures when needed. Collaborate with cross‑functional teams to drive growth both online and offline through campaigns, promotions, activations and creative content. Drive the full operator lifecycle journeys through multiple omnichannel touchpoints. Successfully launch new products and innovations in the market to deliver ambition. Utilize Unilever systems and processes. Monitor financial performance, forecast budgets. Skills Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys. Thorough knowledge of customer buying journeys and the ability to filter all business decisions through the eyes of our customer. Ability to create creative and persuasive content across a variety of online & offline channels. Performance measurement & analysis both online & offline. Project management & process management in similar FMCG functions. Digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimisation, SEO, marketing automation & social media marketing, and digital demand creation. Agency management. Additional Skills Marketo Google Analytics SEO Power BI Microsoft Office Qualifications Bachelor’s degree in marketing or related field. 5 years’ experience in marketing in the FMCG Foodservice industry. Proven track record in marketing & sales in the Foodservice industry. Experience with trade and customer marketing. Managing social media accounts. Great attention to detail, comfortable with data & strong project management skills. Agile, resilient and driven to find insights and collaborative solutions. Curious, unconventional, courageous and willing to think outside the box. Strong negotiation skills. Leadership You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. Critical SOL Behaviours PASSION FOR HIGH PERFORMANCE : Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. PERSONAL MASTERY : Sets high standards for themselves. Actively builds own wellbeing and resilience. CONSUMER LOVE : Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever. AGILITY : Explores the world around them, continually learning and developing their skills. Equal Opportunity Statement Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey. #J-18808-Ljbffr