VP: Marketing

Founded in Cape Town, South Africa, in 2000, Clickatell made history as the first company to connect businesses on the internet with consumers on mobile phones via SMS, using just four lines of code. Today, it powers AI-driven chat commerce experiences for leading enterprises across banking, retail, travel, telecoms, healthcare and more, trusted by global brands including Fiserv, Ria, Discovery, ABSA, Tymebank, Standard bank, FlySafair, Clientèle, Pick n Pay, Massmart (Walmart), MTN, Telkom, Toyota, Europcar, and thousands of additional businesses across the US, Europe, and the Global South markets. Role Vice President of Marketing – lead the marketing function and partner closely with Sales, Product, and Customer Success to drive scalable B2B SaaS revenue growth. Responsibilities Growth & Demand Generation Own and execute the global demand generation strategy across inbound, outbound, and ABM channels Drive marketing-sourced and influenced pipeline growth, working closely with Sales and Sales Ops to align on targets and execution Optimize the full marketing funnel — from lead acquisition to conversion — using data-driven experimentation and performance insights Build scalable ABM programs targeting key verticals, buying committees, and enterprise accounts Marketing Technology & Operations Lead the strategy, integration, and optimization of the MarTech stack (e.g., HubSpot, Salesforce, ABM platforms, attribution tools) Ensure marketing automation, campaign attribution, and data integrity are tightly aligned with sales systems and reporting Champion operational excellence, measurement, and continuous improvement across all marketing programs Positioning & Go-to-Market Execution Own brand positioning, messaging, and value proposition across all customer segments and channels Lead go-to-market planning and execution for new products, features, and market expansions Ensure alignment between marketing, product, and sales to drive awareness, adoption, and revenue growth Marketing Metrics & Performance Management Define and track key marketing metrics across the funnel, including lead volume, conversion rates, pipeline velocity, CAC, LTV, and ROI Build and maintain dashboards that provide visibility into campaign performance, channel effectiveness, and budget utilization Use data to inform strategic decisions, optimize spend, and identify opportunities for growth and efficiency Partner with Finance and Sales Ops to ensure accurate forecasting, attribution, and reporting across all marketing initiatives Brand & Communications Guide brand evolution and ensure consistency across all touchpoints Oversee corporate communications, PR, and thought leadership to elevate brand authority and market presence Leadership & Strategy Develop and execute a marketing strategy that supports company growth goals and customer lifecycle stages Lead annual and quarterly planning, including budgeting, forecasting, and performance tracking Build, mentor, and scale a high-performing marketing team with a culture of accountability, agility, and innovation Experience Required 12+ years of progressive B2B marketing experience, with at least 5 years in a leadership role at a SaaS company Proven success in building and scaling demand generation and ABM programs that drive measurable pipeline and revenue Deep understanding of the B2B buyer journey, funnel metrics, and marketing attribution Hands‑on experience with modern MarTech stacks, marketing automation, and CRM systems Strong leadership, communication, and stakeholder management skills Success Metrics Marketing-sourced and influenced pipeline and revenue Funnel conversion rates and velocity ABM engagement and target account penetration CAC, LTV, and marketing ROI MarTech utilization and operational efficiency Team engagement and development Behavioral Competency Leading Possibility: Leads a high performance and learning culture that focuses on building capacity to deliver more and better in the future. Striving Optimizer: Strives towards best version we can be and creates efficiencies to scale for growth. Expert Advisor: Explores, interprets, and pushes the boundaries by implementing best-in-class practices, influencing others with unique insight and inspiring innovative thinking. Balancing Risk: Applies good judgement without fail and encourages a mindset of taking smart risks in the team. Collab Coach: Intentionally creates and supports a culture that facilitates teamwork across the organization. Awareness and Empathy: Leads by example by practicing self-awareness and shows empathy when it is needed. Blueprint Generator: Provides strategic input and creates the functional strategy that achieves the vision with clear and effective objectives and plans. Aligned Performer: Ensures we are focused on doing the right things at the right time. Change Driver: Capitalizes on opportunities for change that shapes the organization with a detailed view of the road going forward and required changes to resources. Driving Results: Energized by challenges and stretch goals. Compelled to achieve despite the obstacles, uncertainty, and complexity. Benefits Offered Medical Aid/Healthcare contribution Pension fund contribution Quarterly performance incentive bonus Risk benefit company contributions Reimbursable communications allowance for internet and mobile phone bills 5 personal days leave a year, over and above your annual leave + ½ day off on your birthday Flexible working conditions (remote & in person) with access to office hubs as required *current policy Clickatell is unequivocally committed to diversity, inclusion and belonging. We believe that we are stronger in our differences and that sameness limits our thinking and opportunities. #J-18808-Ljbffr