Senior App Marketing Specialist

Senior App Marketing Specialist – Hollywoodbets Join our Purple Team and become part of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. Our talented team is on a mission to increase our global footprint, ready to take on any challenge. Let’s reach for the stars. About the Role We have an amazing opportunity for a Senior App Marketing Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star? What you’ll Bring Digital Marketing Account management Media buying (online) Google Analytics Programmatic advertising App Marketing / AOS / MMP A Bonus To Have Degree/Diploma in Marketing or Relevant Field App Marketing Leadership Develop and lead end-to-end app marketing strategies across paid, organic, and partner channels. Manage campaign setup, performance tracking, and optimization across platforms (app stores, display, programmatic, social, affiliate, and OEM). Drive app visibility and installs through App Store Optimization (ASO), ensuring optimized titles, descriptions, creatives, and metadata. Provide strategic direction and mentorship to junior app marketing team members. Champion innovation by testing new ad formats, networks, and acquisition tactics. Campaign Execution & Optimization Plan, implement, and continuously optimize campaigns to meet and exceed KPI targets. Own budget allocation and pacing, ensuring efficient use of spend and ROI improvement. Analyze performance data and recommend actionable insights for better outcomes. Manage campaign artwork sourcing, approvals, and placement across all digital touchpoints. Lead implementation and maintenance of MMP tracking (AppsFlyer, Adjust, etc.) across campaigns. Stakeholder Management Collaborate cross-functionally with product, design, development, CRM, and analytics teams to align on goals and creative direction. Maintain strong relationships with external media suppliers, agencies, and partners. Present campaign performance insights, optimizations, and growth opportunities to management and key stakeholders. Oversee the end-to-end contract, compliance, and payment process for all app-related campaigns. Analytics & Reporting Provide accurate and timely weekly, monthly, and ad-hoc performance reports. Translate analytics into clear narratives and actionable recommendations for growth. Ensure tracking accuracy and data integrity across all platforms. Manage dashboards to monitor performance at product, channel, and partner level. Growth & Innovation Stay up to date with industry trends, competitor activities, and emerging technologies in the mobile marketing ecosystem. Identify new opportunities for app growth, partnerships, and audience expansion. Support innovation through experimentation and data-driven testing. Attend workshops, webinars, and events to enhance technical knowledge and strategic expertise. People Clear communicator. Proactive. Ready to be accountable. Have a keen eye for detail. Proven multi-tasking record. Stress-tolerant and great at shifting priorities as demands change. Analytical thinker. Comply with company policy and values. A team player with exceptional organizational and technical skills. Excellent time management skills and the ability to cope with many projects at any given time. Open-minded and willing to make changes swiftly. High attention to detail. Possess the confidence to explain and sell ideas to colleagues. Strong personality. Enthusiastic and a passion for what you do. Natural leadership ability with proven track record. Compliance, Risk, and Quality Compliance with company policies and procedures. Ensure insertion orders are reviewed and signed off on. Ensure contractual T’s & C’s are reviewed and approved. Ensure budgets are implemented across campaigns accordingly. Ensure artwork for time sensitive competitions or promotions are posted and removed on time. Ensure reporting is accurate and legible. Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc. Growth and New Markets/Products Maintains technical knowledge as well as builds new relationships by attending workshops and seminars. Keep abreast with competitor activity, market innovation, market trends, and customer trends. Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals. Product innovation, new service offerings to customers. Source new customers. What You’ll Bring To The Team Deep understanding of mobile marketing ecosystems, attribution, and measurement. Expert knowledge of MMPs, app store analytics, and campaign optimization tools. Strong analytical mindset with the ability to translate data into strategy. Exceptional organizational and multitasking skills. Excellent communication and stakeholder management abilities. Proactive, solutions-oriented, and performance-driven. Natural leadership and mentoring ability. Creative thinker with high attention to detail and executional excellence. So, are you ready to level up, learn, and perform at your best? Apply now Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Gambling Facilities and Casinos #J-18808-Ljbffr