Brand Manager
4 weeks ago
The Brand Manager will be responsible for developing, implementing, and executing strategic marketing plans for the cosmetics brand. The role involves overseeing advertising, promotion, market research, and product development activities to ensure consistent brand messaging and market penetration. Key Responsibilities: Brand Strategy Development: Develop and implement comprehensive brand strategies that align with the company's business objectives. Conduct market analysis to identify new opportunities and threats. Marketing Campaigns: Plan and execute marketing campaigns across various channels including digital, print, and in-store promotions. Collaborate with the creative team to produce compelling marketing materials. Product Development: Work closely with the product development team to ensure new products align with brand values and meet market needs. Conduct competitor analysis to stay updated on industry trends and product innovations. Market Research: Conduct consumer research to understand customer needs, preferences, and behavior. Use insights to refine marketing strategies and improve brand positioning. Budget Management: Manage the brands marketing budget, ensuring cost-effective use of resources. Monitor and report on the effectiveness of marketing spend. Brand Communication: Ensure consistent brand messaging across all communication channels. Develop and maintain relationships with key media outlets, influencers, and other stakeholders. Performance Analysis: Monitor and analyze brand performance metrics. Provide regular reports to senior management on brand performance, campaign effectiveness, and market trends. Lead and mentor the marketing team, providing guidance and support to achieve marketing objectives. Foster a collaborative and innovative team environment. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. A Masters degree or MBA is a plus. Proven experience as a Brand Manager or in a similar role, preferably in the cosmetics industry. Strong understanding of consumer behavior and market dynamics. Excellent communication and interpersonal skills. Proficiency in digital marketing and social media platforms. Creative thinker with strong problem-solving skills. Ability to manage multiple projects and meet deadlines. Strong analytical skills and attention to detail. Desired Skills: Experience with market research tools and techniques. Knowledge of product development processes. Familiarity with brand management software and tools. Experience working with influencers and managing PR campaigns. Fast-paced, dynamic work environment. Collaborative team setting. May require occasional travel for market visits, trade shows, and conferences. This role is vital for maintaining the brand's market position and driving its growth in the competitive cosmetics industry. The ideal candidate will be a strategic thinker, a strong leader, and passionate about beauty and skincare. #J-18808-Ljbffr
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Brand Manager
1 week ago
Cape Town, South Africa Prestige Cosmetics Group Full time**Job Description: Brand Manager** **Position**: Brand Manager **Department** : Luxury Cosmetics Brands: Marketing **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately...
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Brand Manager
2 weeks ago
Cape Town, South Africa Prestige Cosmetics Group Full time**Job Description: Brand Manager Fragrances & Beaute** - Business Stream: _Head Office - Role (Vacancy): _**Brand Manager: Luxury Fragrance Brands** - Division: _Fragrances & Beaute - Reporting Line _(Role reports to): _Marketing Manager - Location: _Cape Town, Observatory - Purpose of the Role: _ To develop the brand in South Africa through optimum use of...
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Brand Manager
5 days ago
Cape Town, South Africa The Prestige Cosmetics Group Full timeJob title: Brand Manager Job Location: Western Cape, Cape Town Deadline: December 06 JOB OVERVIEW To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a ° approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa. KEY RESPONSIBILITIES Business Performance...
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Brand Manager
14 hours ago
Cape Town, South Africa Edward Snell Full time**Role Overview** Edward Snell is South Africa's largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands, and we're looking for an experienced Brand Manager to join our team in Cape Town. **Qualifications & Experience** - A Marketing Degree or Diploma is essential - A minimum of 5 years brand...
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Brand Manager
4 days ago
Cape Town, South Africa Staff Connection Full timeAre you passionate about shaping brand identities and driving strategic marketing initiatives? Do you thrive in dynamic environments where creativity meets business acumen? If so, we have the perfect opportunity for you! Join our client's team as a Brand Manager and play a pivotal role in crafting and executing innovative marketing strategies that captivate...
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Brand Manager
2 weeks ago
Cape Town, South Africa Sweetbeet Full timeThe Brand Manager is responsible for managing all brand and marketing related deliverables for the Sweetbeet brand and its stores. The Brand Manager is required to implement all communications, drive brand equity and ensure consistency across all brand touch points. JOB DUTIES Brand Management: Creatively direct and manage all brand communications, assets...
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Brand Manager
1 week ago
Cape Town, South Africa Ciovita Full time**Roles and responsibilities**: Develop brand identity, strategies and marketing campaign ideas for Ciovita Ideate and implement campaigns and brand communications that create a consistent and engaging brand message, grow brand equity. Consistently present the brand's reputation positively in the competitive retail marketplace and drive growth through...
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Brand Manager
2 weeks ago
Cape Town, South Africa Hr Co Full timeBrand Manager – FMCG (Cape Town)Our client, a leading food manufacturer, is seeking a Brand Manager to drive brand growth and positioning within the FMCG market. The role is responsible for developing and executing brand strategies that strengthen consumer loyalty, support product growth, and enhance the company's overall market presence. Key...
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Brand Manager
1 week ago
Cape Town, South Africa The HR Company Full timeOverview Brand Manager – FMCG (Cape Town) Our client, a leading food manufacturer, is seeking a Brand Manager to drive brand growth and positioning within the FMCG market. The role is responsible for developing and executing brand strategies that strengthen consumer loyalty, support product growth, and enhance the company’s overall market presence....
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Brand Manager
4 weeks ago
Cape Town, South Africa Superbalist Full timeAbout Us Superbalist is South Africa's highest rated fashion e-tailer with a steadfast commitment to being customer led, data backed and fashion forward. Our award‑winning platform connects with millions of customers every month driving delight from the superior browsing experience to the unboxing and beyond. Purpose of the Role We are seeking a dynamic,...
