Junior Marketing Manager: VAPS

Overview Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose. Job Purpose Develop and execute the marketing activities across the different products in B2C and across multiple brands. Responsible for crafting the message and position of the value-added products & services to drive demand in the respective target markets, across multiple channels. This role combines strategic planning, creative oversight, and performance analysis to support business growth. Responsibilities Oversee a particular product or service within the larger marketing strategy. Work with brands, communications, operations and sales to ensure that the products are correctly communicated to the market. Assist in establishing and implementing adequate marketing strategies for the VAPS products, across brands. Defining the measures used to determine brand effectiveness and using the results to inform future activities. Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns. Liaising with all business areas and identifying opportunities for growth in these areas and coordinate with interdepartmental teams to execute marketing and operational plans. Assist in achieving brand positioning and lead on contributing ideas to brand plans. Develop objectives and strategies for campaign implementation. Regularly prepare and coordinate the completion of various data and analytics reports. Conduct analysis on performance and statistics and relate findings to key stakeholders. Track performance of implemented initiatives and communicate performance results to relevant stakeholders. Review existing operations in own area of work and implement innovation processes. Ensure up to date knowledge of relevant products, systems and procedures. Explain the local action plan to support team members in their understanding of what needs to be done and how this relates to the broader business plan and the organisation's strategy, mission and vision; motivate people to achieve local business goals. Manage and track budgets and report on performance to more senior colleagues. Carry out a range of research activities. Responsible for assisting with research projects related to target markets. Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives. Prepare detailed briefs for media and creative agencies, ensuring alignment with VAPS objectives, target audience, and performance goals. Manage agency relationships, timelines, and deliverables. Collaborate on creative ideation and messaging to ensure relevance and compliance with brand guidelines. Oversee the end-to-end creative development process, ensuring quality and regulatory compliance. Coordinate stakeholder reviews and sign-offs to keep campaigns on schedule. Launch campaigns across paid channels and monitor performance for continuous optimisation. Education Relevant Marketing degree (Essential); Honours/postgraduate qualification (Advantageous) (Required) Experience 3 or more years' Digital campaign set up and management such as: Paid search campaigns, social media campaigns, display campaigns, experience in a marketing environment (Essential); Marketing experience across different product verticals and/or brands (Essential); 1 or more years experience in insurance/financial services (Essential); Experience in setting up, monitoring and analysing digital campaigns across platforms (Essential); Google Analytics understanding and experience (Advantageous); 1 or more years' experience in supervising and directing people and other resources to achieve specific end results within limited timeframes (Advantageous) Call to Action Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now. #J-18808-Ljbffr