Manager Of Player Development

3 weeks ago

Cape Town, South Africa Table Mountain Casino Resort Full time

Manager of Player Development Location : Table Mountain Casino ResortDepartment : Guest Loyalty Position Summary Under general direction from the Director of Marketing, responsible for the overall leadership, direction and management of the Guest Development department. Essential Duties & Responsibilities Identify and develop a business plan and sales strategy to develop new, maintain existing and reactivate the inactive guest segments to achieve departmental and property goals. Resolve guest issues quickly and effectively, ensuring excellent service, and offering complimentary services. Develop and execute strategies for attracting and retaining high‑value players, including promotions, loyalty programs and special events. Maintain accurate player records, tracking players data, and analyzing performance to identify trends and opportunities. Responsible for ensuring programs are in place to properly measure, assess and improve performance of Executive and VIP Hosts. Develop and maintain relationships with high‑value players, including VIP players, to ensure satisfaction and repeat business. Plan and execute special events, parties, and tournaments to enhance the player experience. Ensure player development activities comply with regulatory requirements and internal policies. Oversee guest assignments to hosts and manage complementary analysis. Coordinate with other departments to determine criteria for promotions. Strategically target specific groups of players who have the highest rate of return, utilizing in‑depth study and understanding of frequency trends, distance trends, spending trends, and other interests involved in target marketing. Identify and develop strategies and programs to achieve revenue, acquisition, retention, and profitability goals. Evaluate and issue guest complimentary programs that are in accordance with the established guidelines for level of play. Work with the Marketing Management Team to ensure effective planning, scheduling and execution of all promotions when coordination and assistance from Guest Development is needed. Responsible for the staffing, training, evaluating and scheduling of Team Members; with authority to hire, suspend and terminate. Performs other duties as required. #J-18808-Ljbffr

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