Strategic Media Sales Consultant – Mtn Project

The Up&Up Group is seeking a Freelance Strategic Media Consultant to be seconded to MTN, one of Africa's leading telecoms brands. The consultant will be employed by Up&Up but based full-time at MTN's offices, working closely with internal MTN teams to develop and implement strategic go-to-market (GTM) frameworks, pricing structures, and sales enablement tools across MTN's Ads and Media ecosystem. This is a strategic role, split into two key phases, focusing on delivering actionable insights, competitor intelligence, pricing guidance, and the unification of MTN's advertising propositions across markets. Strategic Market Development Strategic Insight & Advisory Provide expert input into MTN's GTM strategy for MTN TV, with a focus on AVOD, FAST, and FTA platforms. Deliver insights into market dynamics, platform strategies, and competitor movements to shape actionable recommendations. Conduct monthly competitor scans identifying shifts in the media and platform landscape. Host monthly alignment sessions with the contracted resource to refine GTM strategies and ensure business impact. Monthly competitor report Monthly alignment sessions Monthly GTM strategy sign-offs Advise on content and design of MTN's Media Sales Kits to maximise sales impact. Ensure inclusion of up-to-date campaign case studies, benchmarks, and creative best practices. Gather and implement feedback from in-market sales teams to continually refine materials. Input into sales kit content and design Monthly updates and refinements Guide MTN on competitive pricing and rebate structures. Monitor market pricing trends and advise on monthly rate adjustments. Support development of pricing and rebate models to ensure competitiveness and value. Updated pricing recommendations Revised rebate structures Freelance Strategic Media Consultant Strategic Market Alignment Develop a unified GTM strategy across T1 and T2 OpCos, integrating media, messaging, and audience monetisation opportunities. Review and revise MTN Ads' pricing and rate card structures across markets. Lead creation of cross-market sales collateral and GTM solutions for brands and agencies. Conduct monthly alignment sessions across T1 & T2 OpCos to drive consistent strategy and execution. Unified GTM and pricing framework Monthly strategy sessions and sign-offs Oversee development of consolidated MTN Ads Sales Kits to ensure consistency across the MTN ecosystem. Integrate case studies, performance benchmarks, and creative excellence examples. Conduct bi-monthly reviews to measure and optimise kit effectiveness. Unified MTN Ads Sales Kit Bi-monthly sales kit performance report Provide guidance on an effective sales operating model for MTN Ads across media, messaging, and audience monetisation channels. Advise on resource structures and technology to optimise conversion and delivery. Recommended sales operating model Resource and technology framework Requirements and Qualities Proven experience in media strategy, platform monetisation, or digital sales. Strong understanding of AVOD, FAST, FTA, and digital advertising ecosystems. Experience developing pricing strategies, GTM frameworks, and rate cards. Strategic thinker with exceptional analytical and communication skills. Confident working independently in a client environment while reporting to multiple stakeholders. Collaborative approach, with the ability to navigate large organisations and cross-functional teams. Highly organised, proactive, and delivery-focused. Qualifications and Experience Minimum 7 years' experience in media, advertising, or digital sales strategy. Demonstrated success in developing and implementing GTM strategies for large brands or platforms. Strong commercial acumen and understanding of telecoms and media industries in Africa. Relevant tertiary qualification in Marketing, Media, Communications, or Business. #J-18808-Ljbffr