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eCommerce Copywriter
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Cape Union Mart International (Pty) Ltd has been equipping South African adventurers since 1933, and is South Africa's favourite outdoor adventure store. Connect with us on social media eCommerce Copywriter - 4 month maternity cover Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product and marketing-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis, via numerous digital platforms as well as in-store. This is a maternity cover for four months. Key Duties Create ‘best in class’ product copy across multiple product categories Prioritise & complete work in a fast‑paced, dynamic environment, to meet internal and external deadlines Align with merchandise teams & perform fact‑checking to ensure accuracy and completeness of information Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone Perform regular QA & website audits to ensure website content is of the highest standard Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms Carry our regular competitor analysis & research in order to align with industry best practice Respond to issues or queries from customers and internal or external teams as needed Gain a thorough understanding of our business, competitors and customers Articulate and share insights, learnings and best practice with all relevant stakeholders Bring forward recommendations & processes to enhance speed & scale of content development and rollout Write and/or proofread articles, blogs and digital content before publication (e.g. mailers, social & paid media) Brainstorm & collaborate with the team for new ideas and strategies Job Requirements Knowledge, Experience & Qualifications At least 2 years’ experience in a similar position Matric and related tertiary education in digital/ eCommerce High‑level understanding of web design and web analysis Understanding of SEO and eCommerce copywriting best practices Experience with eCommerce platforms & Google Analytics Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing Proficiency in Microsoft Office Suite (specifically MS Excel) Domain knowledge in eCommerce, retail, online advertising and/or analytics Goal oriented and self‑motivated – must be able to work independently with minimal supervision Flexible and adaptable – must enjoy working in a fast‑paced and at times challenging environment Ability to work cross‑functionally and with a wide range of individuals with different skill sets Strong organizational, interpersonal, and communication skills (written and verbal) Strong sense of ownership & responsibility – track record of performance meeting targets & objectives ‘Can do’ positive attitude – eager to grow, learn and develop your skills Decisive, structured and organised, with a keen eye for detail Fast learner with a strong aptitude for systems Passionate about online, digital, eCommerce, websites and UX Posted on 17 Jan 15:17, Closing date 20 Jan #J-18808-Ljbffr
