Operator & Trade Marketeer
2 weeks ago
We are at the heart of carving out brand and culinary experiences out-of-home with iconic brands like Hellmann's, Robertsons, Knorr Professional, Fine Foods and Cart D’Or. Unilever Food Solutions is a business created by Chefs for Chefs, and is committed to providing innovative and high-quality professional food ingredients and value-added services like menu trend inspiration, recipe ideation, and culinary training. If you thrive on challenge and want to be part of a progressive, ambitious and fast-paced team which embraces the “Digital First” (*digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities* ) mindset to get closer to our customers, leverage insights, and are eager to stay on top of a fast-evolving market needs, then this is the role for you Our ambition is to reach to 3 million+ operators by 2025 via an online & off-line contact strategy. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / Webshop, segmented & personalized campaigns and UFS apps. The new roles of marketing & Customer Development teams are more integrated in the digital ecosystem and are vital for a great operator & customer experience. * Trade partner support: This role will oversee execution and full year strategy and support for our eComm business, buying groups, redistributors, and a majority of our Tier 1-2 distributors. There is tremendous room for growth by using an analytical, creative, strategic mindset accompanied with the ambition to uncover unseen opportunities.* Digital Content: Our website consists of several components (written content, images, specs, allergens & nutritional information) that you need to feed to our customers and their web shops. You will be responsible for regular monitoring and maintenance, ensuring all content is complete and updated for our entire portfolio and innovation items. In addition, you will work with Trade partners to make sure we are meeting their content needs and trouble shoot with internal technical teams as issues arise. This responsibility requires great project management and organizational skills and the ability to work well cross functionally.* Top product and innovation support & readiness: Our trusted product portfolio healthily drives our business. You will be tasked with creating trade support materials such as Selling Guides for trade partner reps, trainings, assisting with trade show and other event execution, along with overall asset creation to be deployed via Marketing programs with our customers.* Operator support: Responsible for attracting operators by creating and delivering valuable content and experiences tailored to them. You will form connections that customers are looking for to solves their problems and help UFS be the best solution provider.* Generating insights: it is crucial to gather market data and insights to improve our operator end-to-end experience and action your learnings to drive different growth strategies that are in line with business goals and objectives* Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys* Thorough knowledge of customer buying journeys and the ability to filter all business decisions through the eyes of our customer* Ability to create (creative and persuasive) content across a variety of online & offline channels* Performance measurement & analysis both online & offline* Project management & process management in similar FMCG functions* A digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimization, SEO, marketing automation & social media marketing, and digital demand creation* Agency management* 5 years’ experience Marketing in the FMCG Foodservice industry* Proven track record in Marketing & Sales in the Foodservice Industry* Trade and customer marketing* Managing Social media accounts* You have a great attention to detail, comfortable with data & strong project management skills* You are agile, resilient, and driven to find insights and collaborative solutions* You are curious, unconventional, courageous, and willing to think outside the box* Strong negotiation skills* **PASSION FOR HIGH PERFORMANCE:** Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.* **PERSONAL MASTERY:** Sets high standards for themselves. Actively builds own wellbeing and resilience.* **CONSUMER LOVE**: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.* **PURPOSE & SERVICE**: Has humility, understanding that leadership is service to others, inside and outside Unilever.* **AGILITY**: Explores the world around them, continually learning and developing their skills.#J-18808-Ljbffr
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