Senior Marketing Manager

Senior Marketing Manager Location: Gauteng, JohannesburgType: Full timePost Date: TodayApplication Deadline: November 28Job Requisition ID: JR ## Job Purpose Support the CMO to manage cross-functionally in marketing, across channels, operations, multi-product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health. Accountable for marketing budget and associated sales to the correct P factor. The incumbent should be adaptive to the changing marketing, competitive and business landscape; be collaborative across the business at all levels, including C-suite; and strong people management skills. Responsibilities Leadership and Direction: Communicate the marketing strategy and its relationship to the organisation's mission, vision and values; clarify the actions needed to implement, give direction and motivate people to commit to these and to doing extraordinary things to achieve the organisation's business goals. Strategic Planning: Responsible for the design and development of the marketing and brand strategy. Have a strong commercial understanding and align business and marketing strategy. Marketing and Brand Strategy: Develop and drive the brand and marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy. Marketing Communications: Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception. Strategy Implementation: Partner with the Senior Manager: strategy to ensure the strategy is successfully implemented. Provide thought leadership, critically question and shape the strategy in a collaborative manner. Business Planning: Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; quantify business outcomes (i.e. revenues or other key performance indicators); detail expense and headcount budgets; and develop business cases for key projects, ensuring cross-functional integration. Marketing Impact Analysis: Lead and promote the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception. Board Relationships: Develop and maintain relationships with TIH Board members. Support the Chief Marketing Officer to identify priorities, issues, strategic challenges and prepare for these discussions. External and Internal Stakeholder Engagement: Build strong relationships with stakeholders up to C-suite level, to support the communication of business information and decisions. Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the TIH Corporate Brand in the industry. Budgeting & Costing: Take responsibility for setting and managing area budgets so they align with organisational strategy. Optimally utilise the budget for area, including the authorisation of relevant expenditures and implementation of financial regulations. Performance Management: Manage and report on business performance; hold direct reports accountable for achievement of business plans, and take corrective action where necessary to ensure the achievement of business objectives, balancing the need to deliver short term business objectives with the longer term delivery of stakeholder value. Organisational Capability Building: Identify the capabilities needed to meet the current and emerging business needs of a significant business area. Evaluate current capabilities, identify gaps, and prioritise development activities. Motivate others to develop their capabilities and fulfill their personal potential. Build capabilities elsewhere in the organisation through mentoring and other informal methods. Education Grade 12 / SAQA Accredited Equivalent (Essential) University Degree in Marketing / Advertising / Communications or equivalent (Essential) Postgraduate Marketing / Advertising / Communications qualification (Advantageous) Experience 10 or more years' substantial general work experience in Marketing (Essential) Experience in a Financial Services Industry (Advantageous) 6 or more years' experience in managing a Marketing team (Essential) Our Work Experience is the combination of everything that's unique about our culture, our core values, our company meetings, our commitment to success, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hardworking, curious, trustworthy, humble and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in our area. #J-18808-Ljbffr