Marketing Manager

Reference: JHB -VM-1 Well known pharmaceutical company requires a Marketing Manager with a relevant Degree and 5+ years experience. New product launch experience is essential. Duties & Responsibilities A Marketing Manager of Generics (Scheduled and OTC) at the company, with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership. Strategic Planning and Market Analysis: Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products. Conduct in-depth market research to identify market trends, customer needs, and competitive landscape. Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions. Forecast market trends and develop strategies to capitalize on market opportunities. Brand Development and Management: Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals. Collaborate with Brand Managers to develop and implement effective branding and positioning strategies. Ensure consistent brand messaging across all marketing channels and materials. Monitor and analyse brand performance, adjusting strategies as needed. Leadership and Team Management: Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives. Set clear team goals and performance metrics; evaluate team performance and provide feedback. Foster a collaborative team environment that encourages innovative thinking and risk-taking. Develop and manage the professional growth and training of team members. Product Marketing and Promotion: Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies, and Consumers (including both digital and traditional media strategies where applicable). Collaborate with sales/Rx teams to align marketing strategies with sales objectives. Oversee the production of promotional materials and marketing collateral. Ensure compliance with industry regulations and standards in all marketing activities. Stakeholder Collaboration: Work closely with cross-functional teams, including R&D, sales/Rx, regulatory affairs, and external partners, to ensure cohesive brand strategies. Liaise with key industry players, healthcare professionals, and patient groups to build brand awareness and credibility. Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact. Monitor spending and adjust budgets as necessary to optimize marketing ROI. Reporting and Analytics: Regularly report on marketing campaign results and market research findings to head of marketing. Utilize analytics tools to track campaign performance and adjust strategies accordingly. Innovation and Continuous Improvement: Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market. Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness. Regulatory Compliance and Ethical Marketing: Ensure that all marketing activities follow regulatory bodies and ethical standards. Stay updated with changes in regulations and guidelines affecting the marketing of pharmaceutical products. Minimum Requirements A degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous. More than 5 years experience in marketing of scheduled and OTC generics within the pharmaceutical industry, with a focus on new product launches. Management experience is critical (managing a team of direct reports). Strong analytical skills and the ability to interpret complex market data. Excellent leadership, communication, and interpersonal skills. Proven ability to develop and maintain professional relationships. Ability to build and maintain relationships with external stakeholders and internal cross-functional team members. Ability to adapt in a fast-paced, changing growth environment and to work independently. Package & Remuneration Monthly plus Basic salary, medical aid, provident fund. #J-18808-Ljbffr