Director Of Sales And Marketing

4 weeks ago

Cape Town, South Africa Thatcher Associates Full time

Director of Sales & Marketing – Leading Caribbean Hospitality Group Jamaica (Regional remit across multiple islands)NOTE. This role is advertised in Cape Town, South Africa. The role is based in Jamaica, in the Caribbean. The employer envisages hiring an expat from South Africa (or another country) to take up the role in Jamaica. Relocation assistance is provided.Few opportunities in the Caribbean hospitality market come with this level of commercial influence, scope, and creativity.We're working with a renowned multi-venue operator whose restaurants, lifestyle concepts, and airport concessions have become synonymous with vibrant Caribbean hospitality. With a footprint spanning 50+ locations across the region, the group has just delivered record-breaking revenues and continues to roll out innovative new concepts designed to delight international travellers and local guests alike.Now, they're seeking aDirector of Sales & Marketingto lead revenue growth, brand positioning, and strategic partnerships across the Caribbean. The RoleThis is a senior executive position, reporting to the Executive Team and working closely with venue managers, operations, and marketing leaders. You'll oversee both the strategy and execution of sales and marketing, ensuring that the group remains competitive, profitable, and visible across all markets.Key responsibilities include: Sales Leadership & Growth – drive sales volume through surrounding resorts, cruise ships, tour operators, destination management companies (DMCs) and local businesses.Revenue Management – maximise revenue and occupancy of all properties by developing dynamic rates and strategies; monitor group performance, traffic, and profitability across all profit centres.Pricing Strategy – motivate managers and sales reps to apply pricing strategies daily, adjusting in line with demand and market conditions.Campaigns & Positioning – work with the marketing team to identify the most effective positioning for campaigns; develop and implement strategies that keep the group competitive.Daily Commercial Focus – maintain close communication with the management team, reviewing performance, sharing insights, and refining strategy as required.Events & Promotions – direct and coordinate company sales and marketing events, from concept to delivery.Sales Methodology – develop and coordinate the sales cycle, tools, and processes to ensure consistency and effectiveness.Market Development – oversee the marketing function to identify and attract new guests; research and develop strategies that capture new opportunities and markets.Performance Analysis – analyse and evaluate the effectiveness of sales methods, costs, and results, ensuring continuous improvement.Budget & Reporting – develop and manage sales and marketing budgets, oversee operating budgets, and deliver regular reports to the executive team.PR & Community Engagement – plan and coordinate public affairs, communications, and community outreach to enhance brand visibility and reputation.Client &

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