Consumer Growth Lead, Retail, Sub-Saharan Africa
3 weeks ago
Consumer Growth Lead, Retail, Sub-Saharan Africa Uber Cape Town, Western Cape, South Africa About The Role As part of the Retail team, you’ll own end-to-end consumer growth for Grocery & Retail across Sub-Saharan Africa, driving user lifecycle (adoption, engagement, retention), pricing, merchandising & membership across existing and new categories. You’ll turn insights into scalable programs, set the regional growth roadmap, and align cross-functional partners to deliver step-change outcomes. This is an individual contributor role. What You’ll Do Set the growth strategy & OKRs: Define the SSA consumer growth vision and country-level priorities across acquisition, activation, frequency, retention, and GR membership attach. Build & scale programs: Design and run experiments across onboarding flows, incentives / pricing & promos, merchandising / discovery, CRM / lifecycle, and value props that resonate locally; turn wins into playbooks that scale across markets. Be the voice of the SSA consumer: Lead funnel / cohort diagnostics, segmentation, and qual / quant research to surface friction (e.g., payments, address / ETA trust, affordability) and whitespace; translate into product / ops requirements. Measurement & rigor: Stand up KPI frameworks and guardrails; run a disciplined experimentation pipeline with clear hypotheses, holdouts, and success thresholds; institutionalize dashboards for visibility. Membership for GR: Own membership targets, benefit strategy (in-app, CRM, promo mechanics), and LTV impact; coordinate with regional Membership stakeholders to localize GR‑specific propositions. Influence product & policy: Represent SSA needs in regional forums; shape roadmaps and ops policies that unlock durable growth (e.g., payment methods, fees, substitutions, service reliability). Cross‑functional leadership: Orchestrate execution with Local / Regional Ops, Marketing / CRM, Data Science / Analytics, Product, Finance, Merchant Ops, Support, and Legal / Comms. What You’ll Need Experience (5-6+ years) in consumer growth, operations, strategy, or analytics (marketplaces / e‑commerce / retail preferred). Strategic thinking: Able to translate ambiguous problems into a clear multi‑quarter growth strategy, prioritize bets with trade‑offs, and set measurable OKRs. Experiment: Proven track record running experiments end‑to‑end and scaling programs from insight to impact. Analytics: Strong analytics (comfort with SQL and / or BI tools like Looker / Tableau; advanced Sheets) and fluency in causal thinking and test design. Stakeholder management: Excellent stakeholder management and communication across technical and non‑technical audiences. Language: Professional fluency in English is required. Preferred Qualifications CRM: Hands‑on with CRM / lifecycle (push, email, in‑app), segmentation, and incentive economics. Growth‑levers: Familiarity with payments in SSA (cards, mobile money), affordability levers, and trust‑building in delivery. Loyalty: Exposure to membership / loyalty, pricing & promo strategy, and marketplace dynamics. Multi‑market Experience: Experience in multi‑country operating models; ability to adapt playbooks to local market realities. Product sense: translating user friction into crisp requirements and trade‑offs. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Internet Marketplace Platforms Referrals increase your chances of interviewing at Uber by 2x #J-18808-Ljbffr
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SSA Retail Growth Lead: Consumer
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