Senior Conceptual Copywriter

2 days ago

Johannesburg, South Africa Afrocentric Group Full time

Direct message the job poster from AfroCentric Group Human Capital Shared Service, Governance Risk and Technology Job Description We're looking for more than just a wordsmith. We want a sharp, strategic thinker who understands that great copy doesn't start with clever lines – it starts with insight, audience empathy and a clear communication challenge to solve. You’ll thrive in this role if you : Are as comfortable cracking campaign ideas as you are writing polished long- and short-form copy. Can unpack a brief, spot the strategic gap, and shape an idea that truly answers the need. Love partnering with designers, strategists and client leads to build integrated creative solutions. Can find the heart of a message and express it clearly, compellingly, and appropriately for the platform. Can balance blue‑sky thinking with careful crafting – and confidently drive a project from idea to execution. Work just as well in a team as you do independently – able to own a concept, drive the thinking, and deliver. Key Responsibilities Interpret creative briefs with a strategic lens, identifying the business problem or communication need before jumping to execution. Develop and drive campaign ideas from initial concept through to final rollout – across brand, digital, print, video and social. Write across formats and tones – from emotive scripts, positioning lines and campaign messaging, to digital banners, website copy, thought leadership and more. Collaborate with designers and strategists to ensure ideas are strong, integrated and insight-led. Balance creativity with consistency, ensuring tone and messaging align with brand guidelines while still pushing boundaries. Take ownership of your work – proactively managing deadlines, feedback and multiple projects at once. Key Skills and Experience 5–7 years' copywriting experience in a creative agency, brand studio or similar strategic environment. A strong portfolio that demonstrates conceptual thinking, brand storytelling and platform versatility. Ability to interpret briefs, extract key insights, and craft ideas that connect with the intended audience. Confident in writing across traditional and modern platforms – from brochures, annual reports and long‑form content, to social media, web, and video scripts. Exceptional command of language, grammar and tone – able to flex writing style based on purpose and audience. Skilled at presenting and defending your thinking in a collaborative environment. Comfortable working independently or as part of a creative team. Bonus Experience in financial services, healthcare, or other complex sectors is a plus (but not essential). Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Art / Creative, Design, and Marketing Industries: Medical Practices, Health and Human Services, and Insurance #J-18808-Ljbffr

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