Operations Specialist and Analyst

2 weeks ago

Randburg, South Africa Konke Appointments Full time

Operations Specialist and Analyst (Must have gambling/IGaming industry experience) Direct message the job poster from Konke Appointments This role functions as the team lead for testers, with full oversight of the team responsible for setting up and tagging codes. Job Responsibilities: Business Analysis: We seek a promotional marketing analyst to ensure that appropriate and profitable offers align with various brand segmentation audiences. Competitor Analysis: Conducting competitor research to support promotional and campaign strategies based on market trends. Product Ownership: Regularly reviewing and interpreting offer results to analyze market trends, customer experience, and competitor activities. Stakeholder Management: Analyzing and interpreting data to share insights with key stakeholders, identifying and executing new internal promotional opportunities, and making recommendations to upper management based on promotional and marketing analyses. Administrative Skills: Strong administrative and statistical skills to ensure that Bonus Offer sheets are accurate and that each offer is accurately implemented across different content streams. Leadership: Supervising and managing the team responsible for code setup to ensure adherence to defined processes, executed flawlessly and without errors. System Administration: Implementing necessary checks and balances to monitor and ensure the proper management of codes (enabling, extending, disabling as needed). Key Duties: Overseeing all aspects of promotional bonus offers, including approval, process management, and cost-benefit analysis. Conducting market research on consumer trends, target demographics, and competing brands. Collecting, analyzing, and interpreting data on offer usage and marketing effectiveness. Preparing detailed reports on consumer behavior related to offers and products, competitor actions, and overall outcomes. Monitoring customer bases for appropriate fit offers and introducing innovative strategies to enhance overall profitability. Leading the Bonus Code, Mailing, and tagging team while collaborating with the marketing team to develop effective promotional strategies. Assessing the effectiveness of promotional campaigns using existing and new reporting tools and software. Identifying potential process improvements to enhance business operation efficiency. Reviewing bonus offerings for opportunities to improve conversion rates and client retention. Mentoring the team by promoting best practices and innovative promotional ideas, coordinating actionable solutions. Qualifications and Skills: Proven leadership and team lead experience (minimum 2 years). Experience influencing stakeholders (minimum 2 years). Project coordination experience (minimum 2 years). Understanding of IGaming operations is essential. Intermediate to advanced skills in Excel. Ability to mentor and proactively share knowledge with teams. Strong analytical skills to collect, organize, analyze, and disseminate information. Attention to detail and accuracy. Advanced statistical skills, including familiarity with distributions, testing, regression, etc. Excellent written and verbal communication abilities. Proven project management skills. Capability to present complex information in a clear and understandable manner. #J-18808-Ljbffr

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