Head of Brand

7 days ago

Cape Town, South Africa Pick n Pay Stores Limited Full time
Job title : Head of Brand - Kenilworth Job Location : Western Cape, Cape Town Deadline : December 20, 2024 Quick Recommended Links
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  • We’re on the hunt for a bold, strategic, and creative Head of Brand to lead our PnP Clothing Marketing and Communications efforts In this senior role, you’ll be the driving force behind defining and amplifying our brand’s voice, while orchestrating campaigns that engage, excite, and grow our customer base. You’ll work hand-in-hand with cross-functional teams to ensure every touchpoint—from digital to in-store—feels like a seamless extension of our brand’s personality. With a data-driven mindset and a passion for great storytelling, you’ll help steer our brand’s journey, boosting awareness, loyalty, and sales along the way.

Minimum requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 7+ years in brand management, marketing, or related fields, with at least 3 years in a senior leadership role.
  • Experience with digital marketing, social media, and e-commerce.
  • Demonstrated success in developing and executing brand strategies that drive growth.
  • Experience managing cross-functional teams and influencing senior stakeholders.
  • Creative & Analytical: Strong balance of creative vision and data-driven decision-making.
  • Background in retail, fashion, or a related consumer-focused industry is a plus.

Key responsibilities

  • Brand Strategy Execution: Develop and implement brand-specific strategies to ensure alignment with overall business objectives, driving customer acquisition, retention, and growth across all touchpoints—both in-store and online.
  • Cross-functional Collaboration: Work closely with internal teams—marketing, merchandise, and operations—to coordinate and execute campaigns aimed at boosting member engagement, increasing sales, and strengthening customer loyalty.
  • Campaign Leadership: Lead the planning, execution, and optimization of integrated marketing campaigns. Ensure consistency and alignment of messaging across all platforms (social, digital, print, in-store, etc.).
  • Data-Driven Decision Making: Dive deep into customer insights, sales data, and campaign performance metrics to identify opportunities for growth. Use data-driven insights to optimize marketing strategies, drive personalized communication, and refine campaign tactics.
  • Creative Direction: Provide creative direction to internal teams and external agencies, ensuring that all marketing materials and campaigns are on-brand and aligned with company goals.
  • Segmentation & Personalization: Leverage customer segmentation strategies to tailor communication and marketing efforts to specific customer groups, improving personalization and customer engagement.
  • Customer Experience Leadership: Ensure that marketing strategies and campaigns consistently reflect a customer-first approach, enhancing the overall customer experience across both digital and physical touchpoints.
  • Training & Development: Lead workshops and training sessions for cross-functional teams, ensuring all stakeholders are aligned on brand guidelines, campaign objectives, and best practices.
  • Brand Advocacy: Act as a brand ambassador, ensuring all marketing initiatives reflect the company’s values and mission while positioning the brand in a positive light across all channels.
  • Project Management: Oversee multiple projects simultaneously, ensuring deadlines are met and budgets are adhered to. Maintain a high standard of quality while executing complex initiatives in a fast-paced environment.
  • Problem Solving & Agile Thinking: Approach challenges with a solution-oriented mindset, quickly adapting to changing circumstances and priorities. Work collaboratively with teams to troubleshoot and resolve issues.
  • Stakeholder Management: Manage and influence internal stakeholders, including senior leadership, ensuring alignment with brand strategy and key business objectives.
  • Market Trend Analysis: Keep up-to-date with industry trends, competitor activities, and emerging technologies to inform marketing strategies and drive innovation within the brand.

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