UX Designer

Primary purpose Responsible for designing user‑centric digital experiences that are intuitive, accessible, and visually engaging. This role involves conducting user research, creating wireframes and prototypes, and collaborating with cross‑functional teams to ensure design solutions meet both user needs and business goals. The UX Designer plays a key role in shaping product direction through evidence‑based design and continuous iteration. User Research & Analysis Plan and conduct user research using methods such as interviews, surveys, contextual inquiries, and usability testing. Analyse qualitative and quantitative data to uncover user needs, pain points, and behavioural patterns. Develop user personas, scenarios, and journey maps to inform design decisions. Stay informed about industry trends, competitor products, and emerging technologies Conduct research within regulated environments (e.g., financial, telco), ensuring user experience aligns with compliance and security standards. Map omni‑channel experiences across products, platforms, and partner ecosystems Experience Design & Prototyping Translate research insights and business goals into wireframes, mock‑ups and interactive prototypes that drive measurable outcomes. Design intuitive user flows and navigation structures that support task completion and engagement. Create and maintain design documentation including interaction specifications and annotated wireframes. Iterate designs based on stakeholder feedback, usability testing, and performance metrics. Design seamless cross‑product journeys that integrate payments, identity, and connectivity services. Collaborate with product and engineering to simplify complex financial or telco processes into intuitive digital experiences. Visual Design & Systems Apply visual design principles to ensure clarity, consistency, and aesthetic appeal across interfaces. Contribute to and maintain design systems, style guides, and component libraries. Ensure designs are responsive and optimised for various devices and screen sizes. Collaborate with engineering to ensure design fidelity in implementation. Ensure visual and interaction design align with relevant brand, compliance, and accessibility guidelines. Collaboration & Delivery Ensure compliance with accessibility standards (e.g., WCAG) and inclusive design practices. Conduct heuristic evaluations and usability audits to identify areas for improvement. Advocate for user‑centered design principles throughout the product lifecycle. Monitor user journey performance through analytics and feedback loops, identifying opportunities for optimisation. Collaborate with Data and Product teams to run experiments and measure the impact of UX changes. Partner with compliance, risk, and data teams to balance usability with regulatory and security requirements. Support product managers with UX input into discovery, prioritisation, and go‑to‑market planning. Documentation & Governance Maintain organised records of research findings, design iterations and decision logs. Contribute to UX governance by documenting best practices and design guidelines. Participate in design reviews and contribute to continuous improvement of UX processes. Knowledge, skills and attributes: Proficiency in design and prototyping tools (e.g. Figma, Sketch, Adobe XD) Strong understanding of user‑cantered design principles and methodologies. Experience working in agile or cross‑functional product teams. Portfolio demonstrating UX design and problem‑solving approach. Education and training: Bachelor’s degree in Human–Computer Interaction, Design, Psychology, or a related field - or equivalent practical experience with a strong portfolio demonstrating user‑centred design expertise. Experience: 5+ years of proven experience in UX design, product design, or interaction design, with a strong track record of delivering successful digital products end‑to‑end. Demonstrated ability to lead design initiatives from research through to delivery, collaborating cross‑functionally with Product and Engineering team. Solid understanding of front‑end technologies (HTML, CSS, JavaScript) - not to code, but to design with implementation realities in mind. Strong experience designing mobile‑first and responsive web applications, with a focus on usability, accessibility, and performance. Applied understanding of accessibility standards (WCAG) and inclusive design practices. Practical experience using behavioural design principles and user psychology to drive engagement and improve user outcomes. Proven ability to plan, conduct, and apply user research (both qualitative and quantitative) to inform and validate design decisions. Experience contributing to or managing design systems to ensure consistency across products. Portfolio demonstrating a mix of strategic thinking, user‑centred process, and polished execution. #J-18808-Ljbffr