Marketing Manager

3 weeks ago

Cape Town, South Africa Sun International Full time

Job Purpose The marketing manager is responsible for developing and implementing integrated marketing strategies that support the hotel's revenue goals, enhance brand visibility, and drive customer engagement across all channels. The Marketing Manager plays a key role in positioning the hotel as a leading destination for hospitality, conferencing, events, and leisure. Key Performance Areas Plan and execute multi-channel marketing campaigns to support room nights, MICE, F&B, and leisure services Ensure campaigns are delivered on-brand, on-time, and within budget Maintain consistent brand messaging across all platforms and materials Develop engaging content (copy, visuals, video) for digital and offline channels Manage website content, SEO, paid media, and social media platforms Track and improve online performance, engagement, and lead generation Support PR efforts, media engagement, and influencer collaborations Monitor guest reviews and social sentiment to protect and enhance reputation Analyse customer data, competitor activity, and market trends Translate insights into actionable marketing strategies Work with Sales, Revenue, and Operations to align marketing efforts with commercial goals Create promotional materials, proposals, and event support collateral Ensure all marketing activities comply with POPIA, CPA, and brand guidelines Manage usage rights, image licensing, and supplier contracts Lead public relations strategy including press release development, media pitching, and crisis communication management Build and maintain strong relationships with media, journalists, influencers, and key opinion leaders Plan and manage promotional events, launches, and sponsorships to increase brand visibility and customer engagement Coordinate and oversee on-site and virtual promotional activities, ensuring smooth execution and effective follow-up Education Grade 12 Degree in Marketing / PR / Communication Experience 8 years Marketing / PR and promotions experience, including in media relations Experience in planning and delivering a Public Relations and Communications strategy including Social Media Work Conditions and Special Requirements Ability to travel Ability to work shifts that meet the operational requirements Skills and Knowledge PR skills Market research Strong English Verbal and Written Communication skills Business Acumen Digital acumen including Social Media platforms Networking skills Financial Acumen Cultural understanding and protocol Emotional resilience Business Intelligence interpretation Proficient Computer Skills Project management Equity Preference Equity preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of SISA internal recruitment policy as well as units employment equity plans. #J-18808-Ljbffr

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