Marketing Manager: Snacks

4 weeks ago

Randburg, South Africa Tiger Brands Full time

It's fun to work in a company where people truly BELIEVE in what they're doing What You Will Do Lead cross functional teams to pull together a customer and consumer insights driven brand strategy that aligns with the agreed Category Strategy Translate marketing insights and analysis of key issues and opportunities into clear & commercially compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit) Drive your brand teams and cross-functional colleagues to hit the metrics approved by the Category Managing Director. Metrics could be volume, revenue, profit or market share driven and will be determined by category strategy Track and monitor the performance of your brands against financial targets and plans, executing corrective actions when needed Motivate your team to ensure that there is a focus on quality and on time delivery of brand plans whilst promoting cross functional working to identify interdependencies and potential efficiencies Focus on developing and empowering people around you and developing great relationships within Tiger Brands and with our clients and suppliers Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign off and campaign judging and sign off Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by the Revenue Manager Monitor all marketing communications and promotions around the brand to ensure consistency of message and clarity of information. You will work with the Marketing function to track the effectiveness of campaigns You will work closely with the Customer team in order to align trade spend with your marketing calendar Key Competencies And Attributes Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making. An enquiring mind and sense of curiosity Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade-offs involved in pulling various levers Route to market know-how – a robust understanding of both modern and general trade A business owner who can think BIG and be an entrepreneur, be efficient while executing the plans Qualifications & Experience 6+ years brand and marketing experience with a proven track record of working cross- functionally to deliver marketing excellence and brand growth within a FMCG environment BBusSc/BCom preferable Proven record of successful brand development and Idea to Market strategies Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Manufacturing #J-18808-Ljbffr

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