Product Adaptation

3 weeks ago

Centurion, South Africa Quest Staffing Solutions Full time

Product Adaptation & Marketing Manager – SUV & LCV | Automotive Industry Are you passionate about shaping the future of mobility? We’re looking for a dynamic Product Adaptation & Marketing Manager to lead the SUV and Light Commercial Vehicle (LCV) segments for a global automotive brand . This cross‑functional role bridges technical innovation and commercial strategy , ensuring products meet market demands, regulatory standards, and business goals . You’ll work closely with local and global teams across Product, Engineering, Marketing, and R&D to drive product excellence from concept to market launch. Key Responsibilities Develop long‑term product strategies aligned with business objectives. Conduct market mapping, volume projections, segmentation, and competitive analysis. Define unique selling propositions (USPs) and price‑volume competitiveness. Manage the SUV & LCV product portfolio and lifecycle. Drive variant management, spec definition, and product enhancement initiatives. Oversee technical and warranty feedback integration. Lead focus groups, customer interviews, and market visits. Translate insights into actionable improvements for product, pricing, and positioning. Define go‑to‑market strategies and product positioning. Build competitor positioning maps and coordinate multi‑channel launch campaigns. Prepare internal business case presentations and dealer training support. Identify local requirements for variants and accessories. Liaise with suppliers, engineering, and homologation teams for approvals. Lead new model introductions and ensure on‑time project delivery. Qualifications & Experience Bachelor’s Degree in Marketing, Commerce, or related Postgraduate in Business/Marketing (advantageous) 7–10 years total experience , with 5+ years in an Automotive OEM Proven expertise in product planning, marketing, or management Exposure to engineering, R&D, and vehicle lifecycle management Skills & Attributes Strong analytical, research, and pricing analysis skills Excellent project management and cross‑functional coordination Advanced proficiency in MS Excel & PowerPoint Strategic thinker with hands‑on execution ability Resilient, detail‑oriented, and customer‑focused Key Stakeholders You’ll collaborate with teams across Sales, Marketing, After Sales, Logistics, Finance, Engineering, R&D, and Homologation . #J-18808-Ljbffr

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