Head Of Marketing

2 days ago

Pretoria, South Africa 044Fccc9-Fb89-4943-Ad2B-9041C8A3020C Full time

Overview The purpose of the position is to lead the strategic direction, performance reporting and experience design of Intercare's marketing function across all healthcare facilities; driving patient acquisition, loyalty and brand strength through data‑led insights, design thinking and integrated omnichannel strategies. Responsibilities Develop and execute the group marketing & patient experience strategy aligned to business growth and clinical excellence. Lead patient journey design and continuous improvement across digital and physical touchpoints using design‑thinking principles. Strengthen brand governance, reputation management, PR and crisis communication. Drive omnichannel digital marketing, performance marketing, CVM and marketing automation for key service lines (Primary Care, Dentistry, Sub‑Acute, Day Hospitals). Build and deliver executive marketing dashboards linking activity to revenue, occupancy and patient growth. Lead market research, competitor analysis and patient insights to inform positioning and product‑market fit. Manage and mentor a multidisciplinary marketing, digital and experience design team plus external agencies. Requirements Bachelor's Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred. Minimum 5 years proven marketing leadership experience in a multi‑site or service‑based organisation (healthcare advantage). Demonstrated success in patient / customer experience design, digital transformation and data‑driven marketing. Expert in analytics, reporting tools and performance dashboards. High‑level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial / budget management, team leadership and adaptability. Ability to work in a fast‑paced, timeline‑driven environment with infrequent travel and occasional overtime. Job Type Full-time Location & Education Location: Pretoria, Gauteng (Required) Work Location: In person Education: Bachelors (Preferred) Application Questions What is your current Cost-to-Company per month? What is your expected Cost-to-Company per month? What is your current notice period? #J-18808-Ljbffr

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