Regional Sales and Applications Specialist

Overview Bruker is enabling scientists and engineers to make breakthrough post‑genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high‑performance scientific instruments and high‑value analytical and diagnostic solutions allow scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker supports innovation, increased productivity, and customer success in post‑genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy and nano‑analysis, as well as in industrial and cleantech research, and next‑gen semiconductor metrology in support of AI. Bruker offers differentiated, high‑value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics and multiomics, spatial and single‑cell biology, functional structural and condensate biology, as well as in clinical microbiology and molecular diagnostics. For more information, please visit . Bruker SA (Pty) Ltd. is seeking a suitable candidate, to be based out of our Johannesburg office (Woodmead), to fill the position of Regional Sales and Application Specialist (m/f/d) within the Infection Diagnostics division. This individual will be responsible for both public and private sector engagement within South Africa and African territories, as well as engagement and management of third‑party distribution partners in African territories. Responsibilities Establish, develop and maintain positive business, customer, key stakeholder and third‑party distributor relationships through regular visitation and contact, with strong emphasis on proactive engagement and development of new business relationships. Present, promote and sell products/services using solid, logical arguments and collateral materials to existing and new/prospective customers. Actively drive new business development through development of new leads and sales pipeline both in South Africa and in assigned African territories, including joint visitations to Ministries of Health, National Reference Labs and key stakeholders in African territories with third‑party distribution partners. Provide applications support and training to existing and new customers, and coordinate applications support to African customers with third‑party distribution partners. Gather all information relating to customer queries/complaints/challenges on products and perform troubleshooting in collaboration with technical services and technical support teams to ensure expedited resolution of customer queries/complaints/challenges to maximum satisfaction. Achieve monthly targets and outcomes within schedule, including execution of defined sales strategies, monthly engagement with third‑party distribution partners to discuss market trends, strategies and market opportunities, and attendance of relevant conferences, symposiums. Coordinate sales effort with team members and other departments, sharing successful and unsuccessful strategies and approaches, market trends, competitor information, scientific information, articles and press releases. Complete and submit tenders and requests for quotations (RFQs) within required deadlines. Ensure regulatory compliance in assigned territories in conjunction with third‑party distribution partners. Analyze overall market potential for Bruker Infection Diagnostics products and services. Actively gather current marketplace information on existing and newly introduced products, delivery schedules, pricing, merchandising techniques and services to monitor competition. Supply management with all required reports and feedback on sales opportunities, sales pipeline, revenue forecasts, customer needs, problems, interests, competitor activities, potential for new products, specialized laboratory projects/studies and current market trends within stipulated timelines. Attend all meetings and conference calls, sales and marketing events, industry trade meetings and training sessions to keep abreast of the latest developments and provide market insights. Adhere to processes and procedures outlined in Quality Management System (ISO 9001 and ISO 13485). Prompt response to communications or communication attempts by customers, stakeholders, team members, management and other departments. Mandatory Requirements Bachelor of Science degree in microbiology, virology, molecular biology or closely related field. Minimum of 3 years of sales experience, with at least 2 of those years of experience being in IVD medical diagnostics sales market, and a track record of commercial execution and excellence in achievement of revenue targets and key strategic objectives AND/OR equivalent demonstratable laboratory experience with Bruker LiquidArray system and/or ELITech InGenius system. In the absence of sales experience, strong demonstratable applications support experience with IVD molecular diagnostic systems and assays will be considered. Computer literacy including experience on MS Word, Excel and PowerPoint. Experience with CRM systems for management of customer information and engagements, and ERP systems. Driver's license Code B/08. Willingness to travel within South Africa and to assigned African territories. Advantageous Experience Sales experience with molecular diagnostic and sample‑to‑result IVD solutions related to Tuberculosis, HIV, sexually transmitted infections, respiratory pathogens and other infectious diseases. Sales experience in Africa including onboarding, maintenance, regular engagement with third‑party distribution partners and regulatory compliance. Engagement with key stakeholders at regional/provincial/national level within focus segments (public and private diagnostic pathology laboratories, Ministries of Health, academic and research institutions, NGOs). Experience with Sales Force CRM and SAP ERP systems. Revenue and product forecasting. Experience in ISO 9001 and ISO 13485 certified organizations. Personal Skills Develop new and maintain existing customer relationships. Strong communication, verbal and written, and presentation skillsets. Strongly self‑motivated and displays initiative and pro‑activeness. Leadership and mentoring qualities. Excellent planning, organizational and time‑management skills with strong attention to detail. Track record of meeting deadlines and commitments. Ability to work in a team environment and collaborate cross‑functionally across the organization to achievement targets and objectives. Conflict resolution. Strong financial, business acumen and good judgment. Ability to research and collate complete, accurate and up‑to‑date data/information/feedback, and utilize available tools to develop complex customer‑specific solutions and proposals. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Sales and Business Development Industries Biotechnology Research and Medical Equipment Manufacturing #J-18808-Ljbffr