Marketing Manager

Join to apply for the Marketing Manager (Lucky Fish) role at Hollywoodbets . Responsibilities Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, engagement, and retention. Position Lucky Fish as a market leader in online betting through innovative, insight‑led campaigns, promotions, and brand activations. Oversee consistent brand messaging and visual identity across all marketing channels. Lead campaign development for sports betting, casino, slots, and live games, aligned with industry trends and customer insights. Implement strategies to maximise player value and minimise churn, using segmentation and lifecycle marketing. Ensure messaging and creative content are fit‑for‑purpose, customer‑focused, and aligned with Lucky Fish’s values and tone of voice. Digital And Traditional Marketing Develop and implement customer acquisition campaigns across multiple platforms, leveraging analytics and audience insights to optimise performance. Work with affiliate partners, agencies, and internal teams to maximise ROI and brand exposure. Lead loyalty, retention, and reactivation programs to retain high‑value customers and reduce churn. Manage campaign planning and execution for major events, seasonal promotions, and new product launches. Track and optimise marketing spend across channels to ensure cost efficiency and measurable results. Data, Insights And Performance Analysis Use analytics tools to measure and evaluate marketing performance, customer trends, and campaign effectiveness. Deliver regular (weekly, monthly, quarterly) performance reports with actionable insights and recommendations. Apply data‑driven insights to continually improve campaign performance and ROI. Monitor competitor activities, market dynamics, and emerging trends to identify new opportunities for differentiation. Stakeholder Management And Team Leadership Lead, mentor, and inspire a high‑performing marketing team, fostering a culture of innovation, collaboration, and accountability. Collaborate with cross‑functional teams including Product, Customer Success, Development, Compliance, Design, and Analytics. Manage relationships with external stakeholders including agencies, affiliates, influencers, media, game providers, and sponsorship partners. Ensure full alignment of marketing strategies with overall business objectives and regulatory requirements. Other Other ad hoc duties that might be required. Qualifications Matric (Preferred) Degree/Diploma (Advantageous) Valid driver’s license and own vehicle 5+ Years experience in Marketing, Brand Management, Digital Marketing, Communication & Sales Senior Leadership & Management experience Understanding of Performance Marketing and Customer Lifecycle optimization Experience with Google Analytics, A/B Testing, Campaign Automation, and multichannel marketing strategies About Us Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere. We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger. At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do. The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team #J-18808-Ljbffr