Product Marketing Specialist

Overview RoomRaccoon Hotel Tech provides an all-in-one hotel management system. Founded in 2017 by Nadja Buckenberger and Tymen Van Dyl, RoomRaccoon aims to redefine hotel operations. Our diverse team of 110 professionals across 5 offices serves 2000+ clients across Europe, the USA, and Africa. Benefits include equity, a formal training budget, and an annual hotel allowance. Role: Product Marketing Specialist • Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands • Language: English • Work-type: On-site • Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent Responsibilities Product Marketing Strategy & Execution: Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle. Integrate scalable growth loops into campaign architecture (SEO flywheels, referral loops, customer advocacy engines). Align initiatives with sales, product, and customer success objectives to maximize reach and relevance. Demand Generation: Translate technical product features into compelling narratives tailored to target personas. Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content. Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance. Adoption & Customer Expansion: Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys. Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades. Build strategies that drive long-term customer engagement and revenue from within the customer base. Market Intelligence & Research: Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning. Use insights to refine messaging and influence the product roadmap. Regularly test and iterate value propositions based on feedback from Sales, CS, and end-users. SEO & Organic Growth: Partner with the SEO team to build a strong organic discovery engine. Identify keywords to support awareness and product-specific landing pages. Optimize all owned content for search intent and conversion. Go-To-Market (GTM) & Launch Execution: Lead GTM planning and execution for new product features and commercial initiatives. Collaborate with stakeholders across Product, CS, Sales, and Content to ensure smooth and timely rollouts. Ensure launches feed back into the demand, adoption, and advocacy flywheel. Metrics & Optimization: Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI). Evaluate campaign impact using KPIs such as feature adoption rates, in-app CTR and engagement, marketing-driven revenue growth, and customer feedback on content and messaging. Iterate and test new approaches to improve performance. Key Skills 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors. Strong background in GTM strategy, demand generation, and customer journeys. Proven ability to drive measurable impact through content and campaigns. Experience creating and optimising marketing assets across the entire funnel. Strategic thinker with a commercial mindset and passion for growth-driven marketing. Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools Familiarity with in-app messaging tools and customer Experience localising messaging across multiple regions and languages. Ability to thrive in fast-paced, cross-functional environments Perks Equity Incentive based commission Formal Training budget Annual Hotel experience RoomRaccoon Values Accountability Beat Yesterday Clock Speed Deals a Deal Empower Others Disclaimer: Thanks so much for your excitement about joining RoomRaccoon We’re reviewing applications as they come in. If you don’t hear from us within three weeks, we’ve decided to move forward with other candidates this time—but keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future #J-18808-Ljbffr