Data Insights Analyst – Marketing

4 weeks ago

Johannesburg, South Africa Initiate International Full time

Overview Are you passionate about transforming data into actionable insights? Do you thrive in a fast-paced environment where your contributions make a meaningful impact? We’re looking for a talented individual to join our team specializing in Lead Generation as a Data Insights Analyst in Johannesburg. In this role, you’ll play a crucial part in delivering data-driven insights to support the growth of our clients’ businesses. Responsibilities Master Cutting-Edge Tools: Become a Super user of Bombora, Automata, and IFP insights, unlocking their functionalities Sales Support: Provide proactive insights and recommendations to Sales and Customer Success Managers, supporting the growth of Tier 1 clients and agencies in the US and UK Strategic Collaboration: Work closely with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights Campaign Activation: Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns End-of-Campaign Reporting: Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs) Trend Analysis: Make recommendations on next steps / future activity based on results and shifting trends in the market Enhanced Reporting: Supplement reports with additional insights around competitors, audience, and content Requirements Experience: 1-2 years in a data, analytics, or reporting role Communication Skills: Meticulous attention to detail combined with strong written and oral communication skills Reporting Expertise: Ability to communicate insights and results of data analyses by producing written reports Detail-Oriented: Very detail-oriented and logical thinker Tech Savvy: Highly proficient in Microsoft Office, especially Excel and PowerPoint Analytical Mindset: Analytically minded with a passion for data, trends, and insights Quick Learner: Strong interest and ability to quickly learn new tools and platforms Problem-Solving Enthusiast: Enjoys problem-solving and finding new solutions to drive innovation Well-Organized: Thrives in a fast-paced, high-volume work environment Benefits 28 Days Holiday Private Health Care Early Finish Fridays: 3pm If you’re ready to join a dynamic team and make a significant impact with your data insights, apply now and take the next step in your career as a Data Insights Analyst. Please send your CV through to today If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist. #J-18808-Ljbffr

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