External Sales Representative

Know-How, Technical Skills and Experience Matric / Grade 12 (NQF 4) is essential Bachelor s degree / B.Tech in Business, Marketing or related field is preferred Minimum of 3 5 years proven experience as an external sales representative preferably in a wholesale and retail industry Strong understanding of sales strategies, CRM software and sales operations Proficient in Microsoft Office Suite Valid driver s license and own reliable transport Strong track record of achieving and exceeding sales targets Behavioral Competencies / Personal characteristics: Takes initiative, identifies opportunities independently, and acts without waiting for instruction; Driven by personal goals and persistence, with the discipline to maintain consistent effort; Focuses on achieving measurable outcomes, maintaining determination even under pressure; Listens actively, conveys ideas clearly, adapts messaging to the audience and influences effectively; Establishes rapport easily, builds trust, and nurtures long-term professional partnerships; Adjusts quickly to changing markets, customer needs and organisational priorities; Finds creative solutions to challenges and leverages available resources effectively; Plans and prioritises workload, manages time effectively and maintains accurate records; Follow through on commitments, meets deadlines and upholds structures sales processes; Demonstrates credibility, integrity and reliability in all interactions; Builds confidence with clients through expertise preparedness and industry insight. Sales Business Development Identify and pursue new sales opportunities through cold calling, networking, and client visits. Develop and maintain a pipeline of potential customers to achieve and exceed sales targets. Present, promote, and sell products using solid sales techniques to existing and prospective customers. Negotiate contracts, pricing, and terms of sale with clients to ensure mutually beneficial agreements. Customer Relationship Management Build and maintain strong relationships with new and existing customers to drive long-term business growth. Understand customer needs, provide appropriate solutions, and address any concerns in a timely manner. Identify opportunities for upselling and cross-selling to maximise revenue. Serve as the first point of contact for customer inquiries and concerns, ensuring a high level of customer satisfaction. Market Sales Strategy Execution Conduct market research to identify potential clients and stay updated on industry trends and competitor activities. Develop and execute sales plans in alignment with company objectives. Collaborate with the sales team and management to refine sales strategies and improve performance. Track sales performance, analyse trends, and adjust approaches as needed to optimise results. Reporting Analytics Maintain accurate records of sales activities, client interactions, and business transactions using the company s CRM system. Prepare and submit regular sales reports to the Sales Director. Analyze sales data to identify growth opportunities and areas for improvement. Provide feedback and recommendations to improve sales processes and customer engagement. Collaboration Operational Efficiency Work closely with internal departments (customer service, stores, front office) to streamline sales processes. Attend team meetings, training sessions, and sales events to stay updated on company developments and market trends. Ensure compliance with company policies and industry regulations. #J-18808-Ljbffr