Senior Strategic Marketing Planner

Overview High level job description : 1. The Senior Strategic Marketing Planner will manage the Spirit Invest group's brands from end-to-end including the marketing strategy and plan—helping build the brand, shaping perception, driving profitable growth.2. You will also be required to drive the brand, content & systems with guidance from the GM.3. You’ll implement the strategy and directly support the GM of marketing. You will also be involved in the brand narrative and dive into execution, leading the in‑house ad placements and agency, guiding them on the measurable results we are looking for to achieve our targets.4. Developing strategic, tactical, and operational plans to achieve set targets.5. Analysis and review of previous week’s performance and drive actions for the week.6. Preparation and presentation of performance in monthly meetings (and daily reviews).7. Reporting on performance, initiatives and operational plans to management (weekly, monthly).8. Be influential in the implementing of change to achieve company goals / objectives.9. Plan the marketing activity across 20+ brands ensuring creative briefs are added in time to the production manager.10. An important part of this role includes being able to pick up, almost immediately, which channels are performing and which aren’t. These would have been identified in your ongoing research, analysis and gaining a true understanding for the brands, the deliverables and the channels.11. This job spec outlines the high‑level requirements of this role but, just like the digital ecosystem which continues to evolve and change, so does the requirements. It therefore means the individual fit for this role needs to be someone willing to take on additional tasks that may seem outside of their role but are critical to the success of driving marketing performance and / or assists with urgent requests from MDs or Directors. Solving challenges and working with autonomy as well as in a team. Responsibilities You will need to ensure that not only do you work well in a team environment but that you can stand on your own, own your work and be in a position to assist your other team members. You will be a 2IC to the GM of Marketing and therefore need to be able to step in at times when this is needed. Execute the marketing strategy; build the brands; align team and partners. Define clear objectives, translate them into actionable roadmaps, ensuring production (for creative) is briefed and know what is required.2. Help drive overall brand, product, and marketing strategy as we scale. Provide insights that guide our evolving brand positioning and which add value in helping us with our growth priorities.3. Plan and deliver against budget, driving measurable impact. Build monthly plans, allocate spend across channels, and adjust tactics to maximise revenue growth and ROAS while staying on budget.4. Oversee the content engine. Run a scalable in‑house pipeline that produces platform‑ready assets for social and CRM. Having some copywriting background would be advantageous. Run word‑of‑mouth initiatives. Launch influencer and community programmes that spark conversation and expand brand awareness. Manage the e‑commerce ecosystem. Plan and guide the direction for the social media content calendars monthly. Additionally, tagging individuals on posts plays a key role to growing our pages and reaching a broader audience. Work with the MDs on the YouTube shoots aligning with their diaries to ensure videos are done timeously. Use Semrush to guide the Website & Technical Developer on what is required to improve our brands SEO. Oversee CRM / retention programmes specifically the sending out of our digital publications through email and checking content and copy of the article landing pages including the responsiveness of the page. Work with the designer to select the most impactful images for the publications. Manage the planning and running of InApp and Push notifications. Manage the WhatsApp channel ensuring communication is planned and set according to the deadlines. Manage the beginning to end process with the setting up and running of the Google and Facebook ad campaigns as well as making recommendations on the approach to grow our brands and deliver on our ROI. Manage the loading of articles onto our website with the assistance of our developer ensuring imagery is aligned. Digital lead generation to a very targeted audience is a key driver of new business and needs to be managed meticulously – the role requires the candidate to be able to monitor the lead volumes, send these on and work with the team contacting the leads to understand the success as well as proposing new ideas on how we can do these better and implement as quickly as possible.8. Qualifications At least 5 years of proven working experience as a Marketing Planner across Digital, ATL and BTL. Organic traction driver – excellent at sparking word‑of‑mouth and conversation that gets people talking. Performance‑marketing amplifier – uses paid channels strategically to scale and reinforce organic momentum. Omnichannel mindset – understands how to drive e‑commerce growth. Planner & budget owner – builds clear marketing calendars, understands ROAS and channel allocations, and turns spend into measurable results. Strategic yet practical – balances long‑term thinking with rapid execution. Highly organised & self‑motivated – thrives in a fast‑paced environment with minimal handholding. Has an incredible eye for detail and can accurately analyse stats and data and add this into a presentation format. With meticulous attention to detail, you can review and manage all content ensuring material goes out error‑free. Skills Strong business acumen Excellent planning, organisational and interpersonal skills Proven decision‑making ability A high degree of numeracy and an analytical, detailed, and strategic approach to work Excellent time management skills Good communication skills Good judgement and problem‑solving skills Negotiation skills An excellent working knowledge of Microsoft Office specifically Excel and PowerPoint – must be at an intermediate to advanced level Qualifications and Experience Diploma, Graduate Degree, or Post Graduate Degree Sound understanding of the planning process, timings and briefing process A high degree of numeracy and an analytical, detailed, and strategic approach to work Have worked with Google Analytics Experience with Semrush (advantageous) Experience with CRM platforms Experience with Google and Facebook ads Experience analysing data and making sound decisions on the way forward Important to note that this role is full time in the office Monday to Friday 08h00. #J-18808-Ljbffr