Senior Brand Manager: Rice

4 weeks ago

Randburg, South Africa Tiger Brands Full time

Senior Brand Manager: Rice & Pulses Join to apply for the Senior Brand Manager: Rice & Pulses role at Tiger Brands . It’s fun to work in a company where people truly believe in what they’re doing What You Will Do Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans – detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit). Track and monitor performance of your brands against financial targets and plans. Identify, define, develop, deliver and track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product and packaging solution, for the customer team the trade solution, and for consumers compelling communication. Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints; including market and internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources. Lead the creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign‑off and campaign judging and sign‑off of above‑the‑line and below‑the‑line campaigns vs the agreed brand blueprint. Set pricing targets informed by your in‑depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management. Ensure key day‑to‑day Brand Management tasks are executed fully and to a high level of quality, including S&OP forecasting, media planning, customer promotion tracking, marketing investment spend and management, quality tracking, brand health and share tracking and range management. What You’ll Bring To The Table Key attributes and competencies Well‑rounded consumer goods experience – spanning Marketing and preferably Customer roles. Consumer obsession and insights‑driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision‑making. Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade‑offs involved in pulling various levers. Route to market knowledge – a robust understanding of both modern and general trade. Experience 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth. Business or Commerce degree preferred. Proven record of successful brand development and idea‑to‑market strategies. Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights. In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under‑represented designated groups. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Manufacturing #J-18808-Ljbffr

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