Digital Content Manager

3 weeks ago

Cape Town, South Africa Bebeewebmaster Full time

We are seeking a skilled Webmaster to join our team. This role is responsible for managing, maintaining, and enhancing the website. The successful candidate will require a mix of technical expertise, design awareness, and strategic insight to ensure a smooth, secure, and engaging online experience. This role plays a vital part in optimizing site performance, boosting online visibility through SEO, and collaborating with marketing and design teams to support business growth objectives. Responsibilities Website Management Manage and maintain the website's structure, navigation, and overall functionality. Ensure mobile compatibility, responsiveness, and user-friendly design. Collaborate with designers and developers to implement new features and updates. Content Governance Oversee and approve the publishing of content, including product listings, images, blogs, and videos. Ensure content is accurate, engaging, and aligned with brand identity. Manage content scheduling to support marketing campaigns and seasonal promotions. Tech Support & Troubleshooting Regularly test and debug the website to identify and fix issues (e.g., broken links, missing images, loading errors). Keep all plugins, themes, and integrations updated. Monitor and optimize website speed and performance. Security Measures Implement and maintain strong security measures against malware, cyber threats, and unauthorized access. Perform regular backups and ensure disaster recovery procedures are in place. Performance Analysis Use analytics tools (Google Analytics, Search Console, etc.) to monitor traffic, conversions, and user behavior. Provide regular performance reports with actionable insights for improvement. Recommend strategies to enhance user experience and sales conversions. SEO Optimization Implement on-page and off-page SEO strategies to increase search engine rankings. Optimize metadata, keywords, and site structure for visibility. Track SEO performance and adjust strategies accordingly. Cross-Functional Collaboration Work closely with marketing teams to align web content with campaigns. Partner with design teams to ensure branding consistency. Support customer service teams with technical website-related queries. Requirements & Skills Technical Expertise : Proficiency in HTML, CSS, JavaScript, CMS platforms (e.g., WordPress, Shopify, or WooCommerce), and knowledge of web servers. Analytical Skills : Ability to analyze and interpret website data to drive informed decisions. SEO Knowledge : Familiarity with SEO tools, keyword research, and ranking strategies. Security Awareness : Understanding of best practices for website protection and compliance. Communication Skills : Strong verbal and written communication skills for effective cross-team collaboration. Adaptability : Up-to-date with the latest web technologies, design trends, and algorithm changes. #J-18808-Ljbffr

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