Senior Marketing Manager

3 weeks ago

Cape Town, South Africa Recruitment Solutions Full time

This role is based in Cape Town and perfect for a dynamic Senior Marketing Manager who enjoys working in a small but dynamic team. The role involves overseeing market research, brand management and digital marketing, advertising campaigns and overall marketing initiatives to ensure business growth and brand positioning entrenchment.If you have Retail / FMCG experience it will be advantageous, but not necessarily.Requirements:Tertiary qualification in Marketing, Business or related field. Postgraduate qualification will be advantageous.Minimum 10 years experience in Marketing, with at least 5 years at a similar management level.Proven experience in Marketing Management, with a successful track record of marketing campaigns which have postively impacted brand and business performanceProven experience in full agency management.Experience in mastering digital marketing tools, analytics and branding strategies.Valid driver''s license with own transportationsMust be willing to travel as requestedResponsibilities:Develop and implement marketing strategies aligned with business objectivesDrive and manage the innovation strategy of the brandPlan and oversee marketing campaigns, ensuring effectiveness and return on investmentConduct market research to identify customer trends, competitor activities, and opportunities for growthManage the creation of marketing materials, including digital content, adverts, and promotional collateralManage all agency contracts and ensure relationships are effectively managedManage the brand look and feel across all channelsManage the packaging design process ensuring artwork is in line with the brand guidelines as well as ensuring legal complianceLEad end to end project management and communication for marketing and cross functional initiatives, including NPD, ensuring milestones are met and objectives achieved.Review and optimise processes where applicable and roll out the refined process to the businessOversee brand positioning and ensure consistency in messaging across all channelsCoordinate with sales, product development and other departments to align marketing effortsOversee the consumer complaintes communicationMonitor and analyse marketing performance metrics to optimise strategiesManage the category and brand profitabilityDevelop and manage the marketing budget, ensuring maximum ROILead and maentor a team of marketing professionals (6)Stay up to date with industry trends, e-commerce tools and emerging marketing technologiesIf you are customer centric, with a strong knowledge of marketing analytics and CRM tools, then this role might just be of interest to you. Your effective budget allocations, development and management experience together with excellent communication skills will make you a suitable candidate for this role. This fast-paced environment welcomes candidates who can manage multiple projects, prioritise effectively, and have a leadership mentality.Suitable candidates welcome to forward your CV by applying directly to this ad. Suitable candidates will receive and application form via email and our team will be in touch to discuss your CV, skillset and the role in detail. Thank You.

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