Senior Graphic Designer

5 days ago

Cape Town, South Africa The Legends Agency Full time

Lead Multi-Brand Visual Storytelling Across Hospitality, Lifestyle & WellnessCreative Leadership | On-site | Hospitality, Tourism & LifestyleAbout Our ClientMy client is a leading South African tourism and hospitality group with a diverse portfolio of properties and lifestyle brands. Known for its attention to detail and high service standards, the company operates in fast-paced environments where creativity, precision, and brand consistency are essential.With a strong in-house marketing and production team, the group offers creative professionals the opportunity to shape and elevate brand identities across hospitality, wellness, and travel experiences. This is a dynamic, hands-on environment ideal for passionate creatives who thrive on design excellence.The Role: Senior Graphic DesignerAs the Senior Graphic Designer, you will be the visual custodian across multiple brands under the group''s umbrella. From leading creative direction to delivering high-impact designs, you''ll be responsible for producing consistent, compelling visual assets across print and digital platforms. Working closely with Marketing, Sales, and Production, you''ll bring strategic thinking and visual storytelling together to drive cohesive brand experiences. This is a fully on-site role requiring a blend of leadership, execution, and collaborative energy.Key ResponsibilitiesLead the application and evolution of corporate and sub-brand visual identitiesDesign promotional and sales materials, including brochures, signage, menus, and merchandiseCreate digital assets for web, social media, emailers, and advertising campaignsTranslate marketing briefs into creative campaign visuals across hospitality, wellness, and lifestyle propertiesProduce guest-facing materials such as in-room guides, spa brochures, and event collateralMaintain brand consistency across all print and digital touchpointsReview, proof, and finalise artwork for production or digital publishingCollaborate with copywriters, content producers, and photographersLiaise with print and production vendors and manage quality controlMentor junior designers and elevate overall team outputMaintain structured digital archives and design systemsAbout YouGrade 12 (Matric) is essentialRelevant tertiary qualification in Graphic Design, Visual Communication, or related field3-5 years of experience in a senior design role, preferably in hospitality, tourism, or lifestyle sectorsProven experience in brand identity development and multi-brand design systemsAdvanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)Experience across print, packaging, digital, and environmental designKnowledge of UI design and digital asset creation is beneficialStrong creative thinking and visual storytelling skillsExcellent attention to detail and ability to manage multiple projects under tight deadlinesConfident communicator and team collaboratorValid driver''s licence and access to own vehicle requiredIf you''re ready to lead design in a space where aesthetics and storytelling matter deeply and where your work directly impacts guest perception and brand success, this is your opportunity to shine.

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