Brand Marketing Administrator

3 weeks ago

Johannesburg, South Africa Stafflink Recruitment Solutions Full time

Purpose of the Role:To lead and execute strategic marketing initiatives across the company of Companies, enhancing brand visibility, driving customer engagement, and supporting business growththrough integrated marketing campaigns. Key Duties and ResponsibilitiesStakeholder EngagementDeal with multiple businesses around the world in different industries.Be able to manage expectations and prioritize key strategic initiatives.Collaborate with sales, product, and executive teams to align marketing efforts.Provide insight and advice to businesses on channels to market.Campaign ManagementPlan and execute multi-channel campaigns (digital (LinkedIn), print (brochures,newsletters, events (internal and external).Provide tangible metrics to businesses on the effectiveness and performance ofvarious campaigns.Brand ManagementEnsure consistent brand identity across all subsidiaries and platforms.This includes logos, presentation templates, websites, and online and print literature.Physical MarketingPrepare and compile company print media, such as newsletters, corporateclothing, gifts, etc.Deal with suppliers to get the best deal in terms of quality, cost, and timelines.Digital MarketingOversee website content, SEO, and social media presence.Manage paid media campaigns and analytics reporting.Coordinate with external agencies and vendors.2 Team LeadershipLead and mentor marketing staff across business units.Strategy & PlanningDevelop and implement group-wide marketing strategies aligned with businessobjectives.Define key performance indicators (KPIs) for all marketing initiatives and reportmonthly on performance.Work with businesses in the group to utilize their budget for maximum impact andreturn. Qualifications and ExperienceBachelors degree or diploma in marketing, communications, or related field.Minimum 46 years of experience in a marketing role, preferably in industrial or B2B sectors.Proven track record in strategic campaign execution and brand development.Strong understanding of digital marketing tools and analytics platforms.Experience managing cross-functional teams and external vendors.Excellent communication, project management, and leadership skills. Additional AttributesCreative thinker with commercial acumen.Ability to work under pressure and manage multiple projects.Familiarity with Adobe Creative Suite and CRM platforms is advantageous.Exposure to businesses with multiple international operations will be advantageous.NOTE: The above points do not constitute the incumbents sole job function; the incumbent should use these points as a Guideline. The incumbents direct superior can request the incumbent to complete other tasks that are in line with the Job Specification.

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