Customer Engagement and Growth Manager

3 weeks ago

Johannesburg, South Africa Empire Recruitment Full time

What Youll Do:Build and own a full customer communication strategy mapping who, when, and how we connect across email, SMS, WhatsApp, push, and more.Develop engagement frameworks that boost gift card redemption, membership usage, and average order value.Create segmentation and targeting strategies to onboard, retain, and reactivate customers.Partner with marketing, product, and data teams to deliver campaigns that convert.Monitor performance metrics from open rates to customer lifetime value and continuously optimise.Drive measurable growth in customer engagement and brand loyalty.What Youll Need:3+ years experience in CRM, lifecycle marketing, or customer engagement.Proven success in segmentation, retention, and conversion-driven campaigns.Experience in retail, e-commerce, or digital environments.Strong analytical mindset and ability to translate data into meaningful outcomes.Familiarity with engagement platforms and messaging tools (email, push, WhatsApp Business).Bonus: HTML/CSS skills or experience with emerging communication channels.Why This Role Matters:Youll help shape how customers experience and connect with the brand using data and creativity to drive real commercial results.If youre ready to turn engagement into measurable growth, wed love to hear from you.#DigitalMarketingJobs #CustomerEngagement #GrowthMarketing #EmpireRecruitmentSA #BuildingYourFuture

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