Marketing Manager

3 weeks ago

Century City, South Africa Phoenix Recruitment Full time

Duties: Develop the marketing strategy and ensure a consistent image is being portrayedBe proactive in developing publicity opportunities and effectively dealing with mediaCreate ongoing in-house promotions and activities to stimulate sales, staff and customersMaintain and update all necessary internal and external stationery/signageEnsure that all marketing material is relevant and up to dateEnsure all marketing material correspond with marketing team and external uses like website and social mediaBuild relationships with partners and grow the databaseCreate and send regular newsletters and mailersGuide business decisions by staying on top of trendsBuild an online audience through website & social media stay up to date with the latest web technology and create brand awareness through website and online channelsManage digital content creation blogs, captions, website copy, photo and video shoots as well as the content scheduleEnsure the continued management of social media marketing creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviewsManaging and updating the website. Give direction on web content. Working with the web development agency to improve performance through design and functionalityIncrease direct bookings with a strategy to increase traffic to the website.Establish the portfolios key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media and digital marketingDesign and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and to equip our sales team, affiliations, trade, direct consumersSetting criteria for hosting journalists and influencers based on negotiated deliverablesLiaise with outsourced PR agencies with regards to press releases and providing information for journalistsCrisis managementReview the brand strategy to make sure it is in line with the vision and values of the brand and to build awareness and drive salesEffectively communicate our brand and implement our brand guideWork with designers to ensure consistent brand experience throughout the customer journey from the website to our communications and on property collateralCreate brand awareness and make sure the brand stays consistent and true to itselfIncrease awareness by working with international PR to get coverage in primary targeted markets and publicationsIncrease brand awareness of the portfolio in these key markets by focusing on unique selling points. Requirements: Grade 12A formal qualification in Sales & Marketing, Hospitality or related fieldMinimum 3 years experience working in a Marketing Manager role on a high-end luxury travel brand is essential.Very high-end hospitality experience is ideal (luxury brand experience will also be considered).Charisma; able to eloquently hold conversations with guests, various stakeholders, and company shareholders.Engaging and a passion to represent a quality, high-end brand.Passion for high-end hospitality and luxury travel.Able to comfortably slot into a close-knit team.

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