Digital Marketing Specialist

3 weeks ago

Cape Town, South Africa The Legends Agency Full time

Digital Marketing SpecialistDrive Growth and Innovation in Global B2B Tech MarketingRemote (initially) | Hybrid Cape Town | Salary TBD (Experience Based)About Our ClientThis fast-growing global software distributor, headquartered in the Netherlands, partners with top vendors to bring cutting-edge tech solutions like AI, workflow automation, 3D printing, and speech recognition to over 50 countries. Their Cape Town-based team supports international growth across the EMEA region, offering a collaborative, agile environment where individuals with drive, creativity, and initiative are empowered to shape meaningful change.The Role: Digital Marketing SpecialistAs the Digital Marketing Specialist, you'll execute and manage digital marketing campaigns across key platforms to drive lead generation and sales enablement for B2B resellers and end users. This role blends hands-on performance marketing, SEO, and website management with campaign reporting, branding, and vendor coordination. You'll play a key role in shaping marketing execution while gaining exposure to international markets and cutting-edge technologies.Key ResponsibilitiesMinimum 5 years of hands-on digital marketing experienceManage and optimize Google Ads and LinkedIn Ads campaigns, ensuring strong ROAS and efficient CPAExecute on- and off-page SEO strategy, coordinate content localization across six languages, and monitor rankings and technical performanceMaintain and enhance WordPress/Elementor websites and partner portalsTrack key KPIs, analyze performance data, and generate actionable insightsBuild and manage email campaigns and automation within Microsoft DynamicsOversee brand asset usage and content (Adobe Suite), coordinate with designers, and manage SharePointDevelop and deliver Statements of Work (SOWs) and Proof of Execution (POE) reports for vendor programsAbout You5+ years of digital marketing experience in a B2B or tech-focused environmentStrong technical execution across Google Ads, LinkedIn Ads, and SEOSkilled in WordPress/Elementor website managementProficiency in CRM and email tools, preferably MS Dynamics and/or MarketoExcellent analytical, organizational, and reporting skillsHigh level of English fluency (written and verbal)Detail-oriented, self-motivated, and thrives in a fast-paced, agile teamAmbition to grow into a leadership rolePreferredAgency background or experience managing multiple vendors/clientsExperience with Adobe Suite, SharePoint, localization workflowsFamiliarity with Dynamics 365 Customer Insights and UX/UI (Figma/XD)B2B channel marketing or IT reseller ecosystem experienceAdditional language skills (Dutch, French, German, Arabic)

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