Copywriter (Hospitality)

4 weeks ago

Cape Town, South Africa The Legends Agency Full time

Bring Stories to Life in a Leading Hospitality BrandMarketing & Communications | Tourism & Hospitality | Based in Cape TownAbout Our ClientMy client is a well-established South African tourism and hospitality group, known for delivering premium guest experiences through attention to detail, high standards, and a culture of continuous improvement. With a focus on employee growth and development, the company offers dynamic career paths, exciting challenges, and a supportive environment where creativity and innovation are valued.If you are passionate about travel, experiences, and storytelling, and want to contribute to a brand that goes the extra mile for guests, this opportunity is tailor-made for you.The Role: CopywriterAs the Copywriter, you will play a central role in shaping the brand's voice across multiple platforms. You'll create compelling written content for marketing campaigns, websites, guest communications, and brand collateral. Drawing on your creativity and understanding of audience behavior, you'll help drive engagement and build brand loyalty. From concept to execution, your content will align with strategic objectives while capturing the essence of the client's diverse hospitality offerings.Key ResponsibilitiesCraft persuasive, original copy for digital and print marketing campaignsCollaborate with design, sales, and marketing teams to bring creative concepts to lifeWrite and edit website content, social media captions, newsletters, brochures, and moreConduct market research to stay ahead of industry trends and guest expectationsEnsure consistency in tone, voice, and messaging across all contentContribute to brainstorming sessions and campaign ideationRefine messaging based on performance insights and customer engagement dataMaintain strong brand alignment across multiple properties and servicesAbout YouMatric (Grade 12) is essential2-3 years of experience in a similar content, marketing, or communications roleExceptional writing and verbal communication skillsHighly creative, with the ability to generate fresh, engaging ideasProficient in Microsoft Excel and content planning toolsPassionate about hospitality, guest experience, and the travel industryCollaborative and able to work across departmentsOrganised, detail-oriented, and able to manage multiple deadlinesComfortable working in a fast-paced, high-performance environmentIf you're ready to create content that inspires, informs, and drives results within a top-tier hospitality brand, this is your opportunity to grow your career.

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