SaaS Marketing Manager

3 weeks ago

Johannesburg, South Africa Datafin IT Recruitment Full time

ENVIRONMENT:Our client, a fast-scaling SaaS company supporting service-based retailers in over 27 countries, delivers powerful, intuitive software solutions that streamline workshop operations, manage rentals, and enhance customer communication all aimed at driving real-world results like improved efficiency, better customer experiences, and sustainable business growth. As they expand their global footprint, they are seeking a Head of Marketing to lead and grow their global marketing function. This is a high-impact, strategic role for a dynamic and hands-on marketing leader with a strong background in B2B SaaS. Youll have full ownership of the marketing strategy from brand positioning and demand generation to team development and performance marketing with the opportunity to make a measurable impact on business growth by elevating the brand, growing the pipeline, and building a world-class marketing function from the ground up. DUTIES:Define and execute a comprehensive marketing strategy across digital, content, paid media, SEO, and partner channelsOwn product messaging and positioning, ensuring clarity and consistency across all platformsDevelop and launch targeted campaigns that generate qualified leads and accelerate the sales pipelineLead the creation of compelling content, including blogs, case studies, email marketing, and landing pagesOptimise the full marketing funnel using tools such as HubSpot (or similar), tracking key performance metrics like CAC, LTV, MQLs, and ROICollaborate cross-functionally with Sales, Product, and Customer Success teams to align messaging and drive engagementBuild, manage, and mentor a high-performing marketing team with clear KPIs and professional development plans REQUIREMENTS:Minimum 5 years in B2B SaaS marketing, with at least 3 years in a leadership roleProven success in demand generation, product marketing, and team managementExceptional communication skills, with the ability to translate complex concepts into clear, value-driven messagingAnalytical, data-driven approach with a focus on results and continuous improvementComfortable working in a fast-paced, agile, and growth-focused environment

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